Mumbai, September 30 (Udaipur Kiran) : In an insightful discussion, Gaurav Dwivedi, the CEO of Prasar Bharati, highlighted the significant challenges that media organizations face in the digital age. Speaking in Mumbai, he pointed out that while audiences today have access to an abundance of content, the real challenge for media is delivering news and information succinctly, in simple language, and in a modern format.
Dwivedi emphasized that time is the biggest challenge for media today. With so much content available, people are reluctant to spend too much time on any single piece. Therefore, it has become essential for news to be conveyed in as few words as possible while still being accurate. He stated, “Media organizations should strive to ensure that news reaches the audience in a timely and appropriate manner.”
Moreover, he noted that in the digital era, simply providing information is not enough; the way it is presented also matters. As the landscape evolves, media must adapt its content delivery methods. Various media organizations are working towards this goal to provide essential and accurate information in less time.
On the occasion of Prime Minister Narendra Modi completing 25 years in public life, Dwivedi mentioned that enhancing the infrastructure of large media organizations like Prasar Bharati requires funding. He expressed gratitude for the support from the government, which has enabled Prasar Bharati to advance its modernization efforts significantly.
The BJP is currently organizing the ‘Seva Sankalp Abhiyan’ from September 17 to October 17 to celebrate Modi’s milestone, focusing on promoting developmental achievements and public awareness of government initiatives and welfare programs.
My name is Kuldeep Singh Chundawat. I am an experienced content writer with several years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.