Mahindra XUV400 Struggles with Sales Despite Strong Features

New Delhi, November 14: Mahindra’s Scorpio remains its best-selling car, with 19,353 units sold in October. Alongside models like Bolero, Thar, XUV 3XO, and XUV 7XO, the company recorded a robust total of 73,338 units sold last month. However, one model lagged significantly in sales, with only 76 units sold. This is the Mahindra XUV400.

The demand for the XUV400, an electric SUV, has dropped sharply year-on-year, reflecting a 50% decline. Mahindra’s electric portfolio is now seeing greater demand for models like BE 6, XEV 9e, and XEV 9S. These models have helped the company maintain its position as the second-largest electric four-wheeler manufacturer in the country, following Tata Motors. The XUV400 stands out as the least sold vehicle in this lineup, despite being one of the safest electric SUVs, having received a 5-star safety rating from Bharat NCAP.

The XUV400 is available in two variants: EC PRO and EL PRO. This technologically advanced vehicle features a new dashboard, updated features, and a dual-tone theme. The climate control panel design has also been enhanced, and it boasts a large 10.25-inch infotainment system along with a 10.25-inch digital driver display. For passenger safety, it includes six airbags, a reverse camera, TPMS, and ESP.

On a single charge, the XUV400 offers a range of up to 456 km, powered by a 34.5 kWh battery pack providing 375 km and a 39.4 kWh battery pack offering 456 km. Additional features include dual-zone AC, Type-C USB chargers for rear-seat passengers, rear AC vents, wireless phone charging, a sunroof, push-button start/stop, and a height-adjustable driver seat. The starting price is ₹15.49 lakh, while its main competitor, the Tata Nexon EV, starts at ₹12.49 lakh, which has contributed to the Nexon overtaking it in sales.