HP announced Monday that it is renaming its line of consumer and business PCs to simplify its products. The renaming means HP’s consumer PC line will have a prefix: “Omni,” followed by an icon indicating the product category.
All laptops will be named “OmniBook” and all-in-one desktops will be named “OmniStudio.” The traditional desktop, on the other hand, is called “OmniDesk”. HP also announced the evolution of its PC brands to HP EliteBook and HP ProBook.
HP confirmed in a press release that the company’s consumer laptops will carry the “OmniBook” prefix, but gaming laptops will continue to be sold under the existing Omen brand.
In addition to the consumer portfolio, HP confirmed that it is simplifying the branding conventions of its HP EliteBook and HP ProBook PCs, resulting in a “more consistent and cohesive document.”
With the renaming, each HP device brand now includes a number to create a product hierarchy. The sub-products in the portfolio start with the number “2” and go up to the number “10”, which is represented by an “X”. According to HP, consumer PC names have odd numbers (3, 5, 7), while business PC names have even numbers (2, 4, 6, 8).
“This numbering system helps customers quickly understand the hierarchy of their stack, with higher numbers indicating improved performance and expanded functionality,” HP said.
The higher-quality premium products from HP, on the other hand, have the name “Ultra” instead of a number. Additionally, the company will also use descriptive modifiers to differentiate between different form factors, such as “fold” for dual-screen and “flip” for convertible PCs.
The company also introduced a new logo for AI PCs. The HP AI Helix logo appears on the company’s AI-based PCs with features such as HP AI Companion and Poly Camera Pro. The company also said the AI PC will protect against AI-generated threats.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
