New Delhi | 19 May 2025 — In a game-changing move for the global metals industry, Hindustan Zinc Limited (NSE: HINDZINC) — India’s only and the world’s largest integrated zinc producer — has officially rolled out 100% digital auctions for its entire zinc, lead, and silver portfolio via the Vedanta Metal Bazaar platform. With this initiative, the company is transforming metal procurement into a real-time, transparent, and user-centric experience, mirroring the ease and agility of modern e-commerce.
Digital Platforms Powering India’s Metal Future
At the heart of this transformation are Online Price Discovery (OPD) and Digital Pricing Automation, two cutting-edge platforms that eliminate the guesswork and manual bottlenecks traditionally associated with metal buying. The company now enables customers — from MSMEs to global industrial giants — to access real-time pricing, execute contracts instantly, and monitor bids and transactions with full transparency.
Buyers can choose from an expansive range of products including LME-registered offerings such as Special High-Grade Zinc, High-Grade Jumbo Zinc, EcoZen (Asia’s first low-carbon zinc), Prime Western Zinc, Continuous Galvanizing Grade Zinc, SHG Lead, and LBMA-certified silver bars and powder. These products are available 24/7 through real-time auctions aligned with London Metal Exchange trading hours, ensuring global price parity.
Empowering Buyers with Flexibility and Control
The new digital ecosystem redefines flexibility in procurement. Customers can now select from spot purchases, screen-based pricing, or long-term contracts based on pre-defined criteria — all managed from a single interface. Integrated finance, pricing, and risk controls support smarter decision-making and improved margin management across the supply chain.
Commenting on the initiative, Mr. Arun Misra, CEO – Hindustan Zinc, stated:
“Metals are the core of India’s economic progress, enabling industries that shape our nation’s future. With our pioneering Online Price Discovery and Digital Pricing Automation platforms, we are placing control directly in the hands of our customers, thereby democratizing access to critical resources.”
Customer Experience Reimagined
The move to digital is already winning praise from Hindustan Zinc’s customers. Mr. Lalit Shah, of Mahaveer Metals, shared:
“Vedanta Metal Bazaar has completely changed the way we approach metal buying. From real-time LME pricing to transparent bidding, the platform delivers speed, clarity, and confidence to our business.”
Supporting this streamlined customer journey is Zinc Freight Bazaar, a logistics companion platform offering live tracking, bidding tools, route planning, and a network of logistics providers, enhancing supply chain visibility and agility.
Global-Standard, Certified Excellence
Hindustan Zinc’s commitment to excellence is underscored by its product certifications and sustainability leadership. The company’s offerings are Environmental Product Declaration (EPD)-verified, BIS-certified, and REACH-compliant for European markets. With a presence in over 40 countries and a 77% market share in India’s primary zinc segment, Hindustan Zinc remains a trusted global supplier.
In 2024, the company was recognized by S&P Global’s Corporate Sustainability Assessment as the world’s most sustainable metals and mining company — for the second consecutive year.
As Hindustan Zinc redefines metal procurement through technology, it sets a bold precedent for India’s manufacturing and industrial sectors: digital-first, customer-centric, and globally competitive.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.