Birla Corporation has received an approved for proposal to start test marketing of construction chemicals and additives to extend the M.P. Birla franchise. The new products belong to the construction industry and falls under construction chemicals and additives category.
New products have business synergy with the company’s existing cement business and will be sold through same business network. The Board of Directors of the company at their meeting held on October 30, 2018, approved the same.
Birla Corporation operates in four divisions namely cement, jute, vinoleum and auto trim division.