Bajaj Auto is reportedly planning to increase its market share to 26% from the current 15%. In this regard, the company is taking corrective measures including launch of more than half a dozen products.
With the help of new launches under the brands V, Avenger, Dominar and Pulsar Bajaj Auto managed to spruce up its market share to 20% by end of December in the motorcycle segment. However, it fell to 15% by end of last month as dealers engaged in restocking their inventory.
Bajaj Auto is world’s fourth largest two and three-wheeler manufacturer. Bajaj Auto has three plants in all, two at Waluj and Chakan in Maharashtra and one plant at Pant Nagar in Uttaranchal.