Asus has officially launched the Zenfone 12 Ultra, its most powerful smartphone to date, for the global market. Unlike the ROG Phone series, which caters primarily to gamers, the Zenfone lineup is designed for a balanced smartphone experience, offering a flagship processor, high-refresh-rate display, powerful cameras, and AI-driven software.
Asus Zenfone 12 Ultra Price & Color Options
The Zenfone 12 Ultra is available in three stunning color variants:
- Sakura White
- Sage Green
- Ebony Black
Pricing:
- 12GB RAM + 128GB storage – NT$29,990 (Approx. ₹80,000)
- 16GB RAM + 512GB storage – NT$31,990 (Approx. ₹85,300)
Asus Zenfone 12 Ultra Specifications
Display & Design
- 6.78-inch FHD+ Samsung E6 AMOLED LTPO display (1080×2400 pixels)
- 144Hz refresh rate for ultra-smooth visuals
- Peak brightness up to 2500 nits for enhanced outdoor visibility
- Corning Gorilla Glass Victus 2 for superior durability
Performance & Storage
- Qualcomm Snapdragon 8 Elite processor for flagship-level performance
- Up to 16GB LPDDR5X RAM for seamless multitasking
- Up to 512GB UFS 4.0 storage for ultra-fast read/write speeds
Camera System
The Zenfone 12 Ultra is a camera powerhouse, featuring a triple-lens rear setup:
- 50MP Sony Lytia 700 sensor with Gimbal OIS (Optical Image Stabilization) for ultra-stable photography
- 13MP ultra-wide-angle lens for capturing expansive shots
- 32MP telephoto lens with 3x optical zoom
For selfies and video calls, the 32MP front camera ensures high-quality imaging.
Battery & Charging
- 5500mAh battery for all-day usage
- 65W fast charging for quick power-ups
- 15W wireless charging for convenience
AI-Powered Features
Asus has integrated AI-driven software enhancements, including:
- AI Object Sense & AI HyperClarity for intelligent photography
- AI Portrait Video for enhanced depth and focus
- AI Transcript & AI Call Translator for improved communication
- AI Wallpaper customization
Final Verdict: A True Flagship Experience
With top-of-the-line hardware, a stunning display, powerful cameras, and AI-driven features, the Asus Zenfone 12 Ultra is set to compete with other flagship smartphones in the market. Whether you’re looking for premium performance, immersive visuals, or pro-grade photography, this device is a standout choice.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
