Acer unveiled its Acerpure sub-brand on Thursday, May 16, at an event in Bengaluru, India. Present in several Asian and European countries, this lifestyle brand is entering the Indian market with a range of new products including air purifiers, electric fans, rechargeable vacuum cleaners, robot vacuum cleaners, water purifiers and more. The newly launched Acerpure air purifier features an LCD panel and the robot vacuum cleaner offers suction power of up to 5000 pA and a noise level of 65 dB.
The starting price of the Acerpure air purifier is Rs. 9990 in India. The price of the Acerpure Cozy Air Circulator Fan starts at Rs. 7,490. It is currently sold on Acer Online Store, Acer Exclusive Store and other e-commerce platforms.
Prices for Acerpure water purifiers, vacuum cleaners and personal care products are yet to be announced. It has been confirmed to be released domestically in the next few months.
Features of Acerpure Air Purifier, Water Purifier and Vacuum Cleaner
The Acerpure air purifier series includes four models: Acerpure Cool C1, Cool C2, Pro P2 and Pro P3. The first three models are 2-in-1 air tourers and air purifiers, and the Acerpure Pro P3 is a UVC air purifier. This device has an LCD screen and multiple sensors to monitor air quality. Acerpure Cool C1 and Cool C2 feature multi-directional rotation with 4 timer modes. Acerpure Pro P2 is equipped with a touch panel. Acerpure Cool C1 and Pro P2 have a 3-in-1 HEPA filter for air purification, while Acerpure Cool C2 and Pro P3 have a 4-in-1 HEPA filter.
The Acerpure vacuum cleaner collection consists of the Acerpure Clean D1, Clean WD1, Clean R1 and Clean R2 models. The Acerpure Clean model is a cordless vacuum cleaner with a BLDC motor, removable brush roll and removable battery. The Acerpure Clean D1 has a 2500mAh battery and is said to have a runtime of 60 minutes, while the Clean WD1 has a 3000mAh battery and is said to have a runtime of up to 35 minutes.
Acerpure Clean R1 and Clean R2 offer automatic cleaning with wet and dry cleaning functions. The former offers a running time of 110 minutes, while the latter is advertised as having a running time of 300 minutes. Both models have a charging time of up to 5 hours and a noise level of 65 dB. The rise threshold is 20 mm. The Acerpure Clean R1 uses a suction power of 4000 Pascals and a battery capacity of 3200 mAh. On the other hand, the Acerpure Clean R2 has a suction power of 5000 Pas and a battery capacity of 5200 mAh.
The latest collection of Acerpure water purifiers includes Amrit Premium Pro, Amrit Elite, Amrit Supreme and Acerpure Aqua models. Its capacity is up to 8.7 liters. The Acer subsidiary also introduced the Acerpure Cozy fan as well as personal care products such as hair dryers and hair conditioners.
The launch of the Acerpure brand marks Acer’s entry into the consumer electronics sector in the country. This brand is planning to launch refrigerators, air conditioners, washing machines, etc. in the Indian market soon. The company manufactures Acerpure products at its factory in collaboration with Dixon Technologies as part of its Make in India initiative.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.