Volkswagen India has launched ‘Volkswagen Experiences’ (VWe), a new socially focused initiative aimed at increasing customer engagement and brand fanaticism.
As part of this initiative, the manufacturer presented its first offer: “1. chapter: Exciting journey to Ladakh”. This will be a self-guided tour that promises a trip to the Himalayas and Ladakh.
Participants will have the opportunity to experience driving Volkswagen vehicles, including the Virtus, Taigun and Tiguan models, the company said. The trip will be organized in two stages: June 9-14 and June 18-23, 2024.
The first chapter of Volkswagen Experiences begins on June 9 with a five- and six-night cruise from Chandigarh. This driving adventure takes you through the majestic Himalayas, the Spiti Valley and ends in Ladakh.
The second journey starts from Leh on June 18 and ends in Chandigarh on June 23.
Enthusiasts can register for the trip and learn more about Volkswagen Experiences on the dedicated website.
The company is also preparing to unveil its first all-electric model as part of its electric vehicle transformation strategy.
VW has already unveiled the ID.4 EV, which will be launched in India later this year. It arrives in India via CBU route.