Vodafone Idea rings loudly on launching AI/ML based Ad-Tech Platform

Vodafone Idea is currently trading at Rs. 9.47, up by 0.11 points or 1.18% from its previous closing of Rs. 9.36 on the BSE.

vodafone idea partners a5g networks
vodafone idea partners a5g networks

The scrip opened at Rs. 9.42 and has touched a high and low of Rs. 9.55 and Rs. 9.36 respectively. So far 12237998 shares were traded on the counter.

The BSE group ‘A’ stock of face value Rs. 10 has touched a 52 week high of Rs. 16.79 on 13-Dec-2021 and a 52 week low of Rs. 4.55 on 05-Aug-2021.

Last one week high and low of the scrip stood at Rs. 10.23 and Rs. 8.74 respectively. The current market cap of the company is Rs. 30448.67 crore.

The promoters holding in the company stood at 74.99%, while Institutions and Non-Institutions held 5.27% and 19.74% respectively.

Vodafone Idea (Vi) has launched its own world class ‘Ad-Tech’ platform – Vi Ads – an AI/ML driven Adtech platform, that gives marketers a programmatic media buying platform that is cutting edge and ROI focused.

Riding on Vi’s deep data science technology, Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers through multiple channels like Vi owned digital media- Vi App, Vi Movies & TV App, and traditional channels like SMS, IVR calls.

One of the key differentiators of Vi Ads is that it will be media agnostic and empower marketers to engage with Vi users on external media channels and publisher partners of Vi Ads.

Vodafone Idea is an Aditya Birla Group and Vodafone Group partnership. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.

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