Bengaluru, May 5, 2026 (Udaipur Kiran) — India’s leading fashion retail chain Trends has launched its new consumer campaign, “This Holiday, Trend It,” blending technology with fashion to offer customers a unique shopping experience.
Under the campaign, customers not only get access to the latest styles but also an opportunity to win a holiday by showcasing their creativity. The campaign, which began on April 20, will continue till May 17, 2026, aiming to make the holiday season more memorable for Indian families.
To participate, customers need to make a minimum purchase of Rs 1,499 at any Trends store. After the purchase, they can scan a QR code available in-store to access a dedicated microsite, where they can create a personalised “holiday song” using artificial intelligence.
From all entries submitted, over 100 of the most creative participants will be selected as winners. These winners will receive a fully sponsored holiday trip from Trends.
The campaign reflects an effort to integrate digital innovation into the shopping experience for modern consumers. Along with offering affordable and trend-based fashion, the initiative provides customers with a platform to express their stories and personal style.
Through this campaign, the company aims to strengthen its market reach during the holiday season while building a deeper emotional connection with its customers.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
