Salman Khan’s Eid 2024 Release Sets New Records Even Before Hitting Theatres
Bollywood superstar Salman Khan’s upcoming film ‘Sikandar’ is already a massive success before its release, raking in an impressive ₹165 crore through digital, satellite, and music rights. Despite the film’s theatrical release still weeks away, and advance bookings yet to open, ‘Sikandar’ has managed to recover 80% of its ₹180 crore budget.
Scheduled for an Eid release on March 30, the Salman Khan and Rashmika Mandanna-starrer is one of the most anticipated films of 2024.
Massive Pre-Release Earnings: How ‘Sikandar’ Secured ₹165 Crore?
Salman Khan’s star power and massive fan base have ensured that ‘Sikandar’ is already a profitable venture for its producers, even before hitting the box office.
Breakdown of Pre-Release Earnings:
- OTT Rights: Netflix acquired the streaming rights for ₹85 crore. If the film crosses ₹350 crore at the box office, the deal could go up to ₹100 crore.
- Satellite Rights: Zee Cinema purchased the television rights for ₹50 crore.
- Music Rights: Zee Music secured the film’s soundtrack rights for ₹30 crore.
The combination of these lucrative deals has ensured that Sajid Nadiadwala’s production has already recovered a substantial portion of its costs, setting a strong precedent for box office expectations.
‘Sikandar’ Teaser Ignites Excitement, Trailer Yet to Drop
A few days ago, the makers released the first teaser of ‘Sikandar’, further intensifying audience anticipation.
- The teaser has generated massive buzz, and fans are eagerly awaiting the full-fledged trailer.
- Despite no official trailer release, the film has already secured record-breaking deals.
- The first song from the film is out, and it has been well-received by audiences.
The film’s marketing and hype have played a crucial role in making it one of the most awaited releases of the year.
Star-Studded Cast Elevates ‘Sikandar’
Apart from Salman Khan in the lead role, ‘Sikandar’ features a stellar ensemble cast, including:
- Rashmika Mandanna
- Kajal Aggarwal
- Prateik Babbar
- Sharman Joshi
With an action-packed storyline and high emotional stakes, the film promises a full-fledged entertainer catering to mass audiences.
Can ‘Sikandar’ Set New Box Office Records?
Given the massive pre-release business, trade analysts predict that ‘Sikandar’ could emerge as one of the highest-grossing films of 2024.
- If the film crosses ₹350 crore at the box office, the Netflix deal alone will increase to ₹100 crore, further boosting profits.
- Salman Khan’s Eid releases have historically performed well, and ‘Sikandar’ is expected to continue this box office streak.
- With a gripping storyline, star-studded cast, and pre-release momentum, the film has all the ingredients for a record-breaking blockbuster.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
