Bengaluru, March 22, 2025 – Reliance Trends, India’s foremost fashion destination, has unveiled its latest Summer-Occasion Wear Collection with an all-new campaign, ‘NEW TIMES. NEW TRENDS’, featuring superstar Mahesh Babu and his daughter Sitara. The campaign signals a bold and refreshing direction for the brand, blending fashion-forward thinking with timeless Indian elegance.
A Stylish Fusion of Generations
Reliance Trends’ latest campaign is more than a seasonal showcase—it’s a statement. Starring Mahesh Babu and Sitara, the campaign’s brand-new film radiates energy, emotion, and effortless style. It highlights the modern Indian family’s evolving fashion choices, bringing together Cool Casuals, Wow Westerns, and Party Ethnics into one vibrant seasonal collection.
🆕 Watch the film here: NEW TIMES. NEW TRENDS
📲 Instagram Reel: View Now
Fashion for Every Occasion, Every Generation
With the Summer-Occasion Wear Collection, Reliance Trends presents an extensive line of clothing that caters to everyone—from toddlers to teens, professionals to homemakers. Whether it’s vacation-ready casuals, chic western outfits, or ethnics perfect for parties and festivals, this collection is designed to set trends, not follow them.
Each piece has been carefully curated to reflect:
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India’s cultural richness
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Contemporary fashion sensibilities
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Functional comfort for the summer season
Reliance Trends is inviting shoppers to explore a new world where tradition meets innovation, and style is personal yet universally appealing.
The Campaign: A New Era for Reliance Trends
The ‘NEW TIMES. NEW TRENDS’ campaign marks a transformative shift in the brand’s narrative. It mirrors the aspirations of modern Indian families—confident, expressive, and deeply rooted in tradition while embracing the new.
With Mahesh Babu’s charismatic presence and Sitara’s youthful charm, the campaign seamlessly connects with fashion enthusiasts across age groups. The accompanying film delivers a visual treat that redefines occasion wear with confidence, color, and class.
Quality, Accessibility, and Innovation
Reliance Trends continues to raise the bar in the Indian fashion industry by offering:
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High-quality, trend-driven apparel at affordable prices
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Inclusive collections for men, women, and children
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An engaging in-store experience at outlets nationwide
The brand’s commitment to fashion inclusivity, product innovation, and value-for-money offerings positions it as the go-to destination for shoppers seeking versatile, seasonal, and stylish wardrobe upgrades.
Your Fashion Destination – All Year Round
Though the spotlight is currently on summer styles, Reliance Trends remains a year-round fashion hub, offering everything from vibrant festive wear to cozy winter layers. It’s where heritage silhouettes meet modern tailoring, and affordable pricing meets high fashion appeal.
With its new-age approach and family-first campaign, Reliance Trends is not just launching a collection—it’s launching a movement in fashion that’s fresh, inclusive, and culturally resonant.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
