Mumbai, October 29 (Udaipur Kiran): Reliance Brands Limited (RBL) has announced a long-term master franchise agreement with Italy’s MAX&Co., marking the contemporary fashion brand’s entry into the Indian market. The first MAX&Co. store is scheduled to open in Mumbai in early 2026, followed by a national expansion across key metropolitan cities.
Part of the Max Mara Fashion Group, one of Italy’s largest and most established fashion houses, MAX&Co. is known for its versatile, design-driven and high-quality contemporary apparel. The brand’s signature mix-and-match approach caters to modern, fashion-forward women, blending Italian design sensibilities with youthful vibrancy.
The upcoming Mumbai store will feature the brand’s complete range of apparel, accessories, and the exclusive seasonal “&Co.llaboration” collections, which highlight its bold, non-conformist, and expressive design philosophy.
Commenting on the collaboration, Isha Ambani, Executive Director of Reliance Retail Ventures Limited, said:
“MAX&Co. embodies a bold, modern expression of femininity – dynamic, joyful, and unapologetically individual – a spirit that deeply resonates with the evolving style and confidence of Indian women. Its distinctive fusion of Italian design heritage and youthful energy will strongly appeal to Indian consumers. We are proud to bring this iconic brand to India and help shape a new chapter in contemporary women’s fashion.”
Maria Giulia Prezioso Maramotti, Brand Divisional Director of MAX&Co. and Board Member of Max Mara Fashion Group, said:
“We are delighted to partner with Reliance Brands, whose expertise in nurturing premium global brands makes them an ideal ally for our growth in India. The country’s dynamic market aligns perfectly with our values of creativity, style, and self-expression.”
Under the motto “Together, we inspire and ignite the creative spark in everyone,” MAX&Co. champions a ‘style-over-trends’ philosophy, appealing to women who value originality and individuality.
As India’s appetite for modern luxury and international fashion continues to grow, MAX&Co. is positioned to become a defining name in contemporary women’s fashion across the country.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.