OnePlus has announced a partnership with JioMart Digital, a Reliance India company. This collaboration is expected to expand OnePlus’ retail presence in the country. OnePlus products will be available in more than 2000 cities and towns in India with the latest development. The new move comes weeks after several retail chains threatened to stop selling OnePlus products, citing unresolved margin issues, delays in processing claims and more.
OnePlus has partnered with retailer JioMart Digital to make OnePlus products available in over 2,000 cities and towns in India. This will enable the brand to sell smartphones, headphones, wearables and other products through JioMart Digital’s distribution network of over 63,000 retail stores.
OnePlus devices can be purchased online from JioMart Store. The latest development makes OnePlus products available in Tier 3 and Tier 4 cities. As we continue to expand the offering of OnePlus products across Jio Mart’s digital store network, our community and consumers at large will have easy access to our products and we are sure that you will truly benefit from this opportunity, Ranjeet Singh, with OnePlus devices now available at your local retail store, a OnePlus sales manager said.
OnePlus’ joint initiative has resulted in several offline retailers, represented by the Indian Mobile Retailers Association (AIMRA) and the Organized Retailers Association of South India (ORA), offering their members from May 1, soon after the announcement, ban the sale of OnePlus products. The news happened. This company’s branding practices, including delays in processing warranty claims and low profit margins, were problematic. OnePlus has now reportedly confirmed that it is working with retail partners to resolve the outstanding issues.
OnePlus’ decision to expand its retail space appears to benefit the recently launched OnePlus Nord CE 4. It is currently available at an introductory price of Rs. 24,999 for the base variant with 8GB RAM + 128GB storage.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.