Mahindra & Mahindra’s (M&M) wholly owned subsidiary – Mahindra Agri Solutions has inked a Memorandum of Understanding (MoU) with Maharashtra Agriculture Competitiveness Project (MACP), Government of Maharashtra.
The MoU would enable dissemination of real-time agri advisory and market information among the farming community in Maharashtra through Mahindra Agri’s digital medium – MyAgriGuru (MAG) App with the support of MACP. The MACP project which is being conducted under the aegis of the World Bank aims to increase productivity, profitability and market access for the farming community in Maharashtra.
M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.