Mahindra & Mahindra (M&M) will launch its luxury SUV, codenamed Y400, on November 19, 2018. The Y400 will be under the Mahindra brand and will be exclusively available through a separate high-end showroom within the existing ‘World of SUVs’ dealerships which have been created with the objective to redefine customer experience, with regards to both sales and after sales.
The Y400 will be built in the company’s state-of-the-art automotive plant at Chakan in the state of Maharashtra.
M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.