Maruti Suzukis Victoris Achieves 1.5 Lakh Sales Milestone
Udaipur, November 15: Maruti Suzuki‘s new mid-size SUV, the Victoris, has made significant strides in sales, achieving a remarkable milestone of 1.5 lakh customers in just 13 months since its launch in September 2025. The company claims that the Victoris has become the fastest-selling passenger car in India to reach both the 1 lakh and 1.5 lakh sales figures, a claim validated by vehicle data company JATO Dynamics.
Advantage of Arena Showrooms
One of the key factors behind the success of the Victoris is Maruti’s extensive Arena dealership network. The SUV is sold through the Arena network, which has a presence in small towns and cities across the country. This makes it easier for customers in these areas to view the vehicle, take test drives, and access services. For customers upgrading from cars like the Swift, Dzire, or Brezza, visiting an Arena showroom is a familiar experience, contributing to the Victoris’s strong reach in both large and small cities.
Strong Features and Safety
The Maruti Victoris comes equipped with a range of features in select variants, including a panoramic sunroof, ventilated front seats, powered driver seat, 10.1-inch touchscreen, digital instrument cluster, Infinity sound system, and a 360-degree camera. The top variant also includes Level-2 driver assistance technology. It has received a 5-star rating for adult and child safety from both Bharat NCAP and Global NCAP, along with standard features like six airbags and electronic stability control.
The starting ex-showroom price of the Maruti Victoris in the Indian market is approximately ₹10.50 lakh, with higher prices for top variants. Customers have the flexibility to choose engine, gearbox, and features according to their needs. Additionally, Maruti’s extensive service network and readily available spare parts are advantageous for customers.
Sales Performance
According to a report by Autocar India, the Victoris recorded sales of 1,47,602 units in its first year, averaging about 12,300 units sold per month. It surpassed the 1 lakh sales mark within just 8 months of its launch, and now reaching the 1.5 lakh sales figure reflects its strong demand in the market.