JK Cement, India’s premier cement company, has announced a brand refresh for its iconic brand, JK Wall Putty with its all new avatar – JK Cement WallMaxX. The company has rolled out a brand new TV Campaign across the country, announcing the brand re-launch,featuring their very popular ambassador, Chhutkau, to further strengthen the brand’s key positioning “DeewareinBolUthengi”.As aesthetics is the prime focus for every homeowner, the TVC addresses their need by highlighting the attributes of JK Cement WallMaxX that makethe walls of their dream home a masterpiece.
The launch of JK Cement WallMaxX is driven by a 360-degree marketing campaign across print, radio, OOH, social and digital media besides TV.The new television commercial will run on leading Hindi news channels and regional GECs.
Keeping pace with the changing market dynamics, this brand transformation is based on extensive R & D and in-depth market research. The re-launched JK Cement WallMaxX is formulated with imported Xtra Long Life Polymers (XLLP) which give longer life to painted surfaces and ensure brilliant whiteness, while providing the smoothest finish for the walls.