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ITC to enter into Paneer, Milkshakes segments

ITC has decided to enhance its dairy portfolio by entering the Paneer and Milkshakes segments within two months. The company has launched milk and curd for the Kolkata market.

Earlier, the company had earlier forayed into the dairy segment with the launch of milk and ghee in select markets.

ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.

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