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ITC introduces Braille enabled packs of Savlon Antiseptic liquid

ITC introduces Braille enabled packs of Savlon Antiseptic liquid

ITC’s leading health and hygiene brand — Savlon — has introduced Braille enabled packs of Savlon Antiseptic liquid on World Sight Day. In line with the company’s commitment towards an equitable and inclusive society, the first of its kind braille enables packs have been designed not just to enable access but also in its simple way help the visually impaired to identify and access the product easily. This proactive initiative exemplifies the brand’s commitment to an empowering consumer experience.

ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.