The Indian tablet market witnessed a remarkable 42.8% year-on-year (YoY) growth in 2024, driven by strong commercial demand and a steady rise in consumer adoption. According to IDC’s latest report, original equipment manufacturers (OEMs) shipped a total of 5.73 million tablets across the year, with the commercial segment expanding by a staggering 69.7% YoY, while consumer segment tablets grew by 19.2% YoY.
Samsung Dominates with 42.6% Market Share
📌 Samsung retained its leadership position, capturing a 42.6% market share with 2.44 million tablet shipments in 2024. This marks an increase from 1.58 million shipments (39.5% market share) in 2023.
💡 Key growth factors for Samsung:
✔ Strong presence in public sector education projects
✔ Increased consumer demand through online sales and promotional campaigns
✔ Growing preference for Android tablets due to rising PC prices
Acer Climbs to Second Spot with Massive Growth
📌 Acer made a huge leap, moving up three positions to claim second place in the Indian tablet market. The brand shipped 1.07 million units in 2024, a massive jump from just 293,000 units in 2023.
💡 Growth drivers for Acer:
✔ Exceptional performance in the commercial segment
✔ Government and educational sector deals fueling demand
Apple Holds Third Position with 11% Market Share
📌 Apple retained its third-place ranking, shipping 628,000 iPads in 2024, slightly increasing its market share to 11% from 10.4% in 2023.
💡 Apple’s market strength stems from:
✔ Strong adoption in enterprise, government ministries, and FMCG companies
✔ Steady demand in both commercial and consumer segments
Lenovo & Xiaomi Share Fourth Spot with 9% Market Share Each
📌 Lenovo and Xiaomi each captured a 9% market share in 2024.
📌 Lenovo’s market share, however, declined as it shipped 517,000 units in 2024, down from 575,000 units in 2023.
Key Takeaways from IDC’s Report
✅ Commercial tablet demand surged by nearly 70% YoY, fueled by government projects and enterprise adoption
✅ Samsung remains the undisputed leader, while Acer’s growth signals strong competition in the commercial segment
✅ Apple’s steady iPad sales highlight its appeal across consumer and business users
✅ Lenovo faced a decline, while Xiaomi strengthened its presence
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.