- Hindustan Zinc Limited has announced its partnership with Sufiya Sufi, a renowned ultra-distance runner, as its brand ambassador for the next two years.
- The partnership supports Sufiya’s attempt to set a world record by running across the globe in 740 days.
Udaipur : Hindustan Zinc Limited (NSE: HINDZINC), India’s largest and the world’s second-largest integrated zinc producer, is proud to name Sufiya Sufi, an acclaimed ultra-distance runner with multiple records to her name, as its brand ambassador. This collaboration is part of the company’s ongoing efforts to promote an active lifestyle and support sports at the grassroots level in Rajasthan.
Sufiya Sufi, hailing from Ajmer, Rajasthan, has achieved multiple Guinness World Records, including being the fastest female runner to complete the Kashmir to Kanyakumari distance. Her inspiring journey from working as a baggage handling officer at Delhi Airport to becoming a globally renowned ultra-distance runner aligns perfectly with Hindustan Zinc’s vision of nurturing sports talent.
In this partnership, Sufiya will represent India in various international competitions and engage with the community to promote fitness and health through campaigns and events. Recently, she participated in the Vedanta Zinc City Half Marathon, an initiative organized by Hindustan Zinc to raise awareness about eradicating rural malnutrition and promoting a fitness-driven lifestyle.
This partnership extends Hindustan Zinc’s commitment to promoting sports, building on previous initiatives like the establishment of the Zinc Football Academy, which has nurtured young football talents, including Sahil Poonia and Mohammed Kaif, who have represented India internationally.
Arun Misra, CEO of Hindustan Zinc Limited, expressed his excitement about this collaboration, saying, “We are thrilled to welcome Sufiya Sufi as our brand ambassador. Her exceptional achievements in ultra-distance running reflect the power of dedication and perseverance, qualities that align with Hindustan Zinc’s ethos of promoting sports and a healthy lifestyle. We believe her journey will inspire many to embrace fitness in their daily lives.”
Sufiya Sufi shared her enthusiasm for the partnership, stating, “I am honoured to partner with Hindustan Zinc, a brand that stands for strength and resilience. Their commitment to promoting health and fitness resonates with my values as an athlete. Together, we can inspire people to achieve greatness by leading healthier, more active lives.”
In 2025, Sufiya will represent India at the World 24-Hour Running Championship, further showcasing her commitment and skill in ultra-distance running. Additionally, she is preparing for other major challenges, including the Mt. Fuji 100-Miler Ultra-Trail and the prestigious Comrades Ultra Marathon, a 90-kilometre race known as “The Ultimate Human Race.” Her ambitious goal of running across the globe—covering over 40,000 kilometres in 740 days—also stands as a testament to her extraordinary spirit and determination.
Hindustan Zinc, a Vedanta Group company, is recognized as the world’s second-largest integrated zinc producer and third-largest silver producer. The company, which operates in more than 40 countries, has a significant role in the primary zinc market in India with a market share of 75%. Hindustan Zinc is committed to sustainability, aiming for Net Zero emissions by 2050 or sooner. It also launched EcoZen, Asia’s first low-carbon green zinc brand. The company is known for its leading ESG (Environmental, Social, and Governance) practices and has positively impacted the lives of 1.9 million people through its social welfare initiatives.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.