According to reports, Apple’s iPhone models 15 and 14 and Samsung’s Galaxy models S24 and S23 were the best-selling smartphones in the premium segment in the first quarter of 2024.
According to IDC, the ultra-premium segment (priced above Rs 65,000) recorded the highest growth (44%) in the Indian smartphone market in the first quarter of 2024. The market itself grew by 11.5% year-on-year (annual) during this period.
According to this report, smartphone brands have sold 34 million smartphones in the country, marking the third consecutive quarter of sales growth in the market. According to this report, the share of these “super-premium” smartphones in the overall market has also increased from 7% to 9%. In this segment, Apple had a share of 69% and Samsung over 31%.
Highest-Selling Smartphone Models (Q1 2024)
| Segment | Model |
|---|---|
| Super-Premium (Above Rs 50,000) | Apple iPhone 14 |
| Apple iPhone 15 | |
| Apple iPhone 14 Plus | |
| Apple iPhone 15 Plus | |
| Samsung Galaxy S24 | |
| Samsung Galaxy S24+ | |
| Samsung Galaxy S24 Ultra | |
| Samsung Galaxy S23 | |
| Premium (Above Rs 40,000) | Apple iPhone 13 |
| Samsung Galaxy S23 FE | |
| Samsung Galaxy S23 | |
| Apple iPhone 12 | |
| OnePlus 12 |
OnePlus leads the mid-range segment
On the other hand, Chinese smartphone maker OnePlus dominated the mid-range (above Rs 30,000) segment with 38% export share. The brand was followed by its Chinese counterparts Vivo and Oppo.
Exports in this segment fell by 46%, and its market share also decreased from 6% to 3% during the quarter.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.