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Cambridge Analytica announces ‘ceasing all operations’

Cambridge Analytica, the UK marketing analytics firm at the heart of the Facebook data scandal, has announced it was “immediately ceasing all operations” and filing for insolvency in Britain and the United States.

Cambridge Analytica , hired by Donald Trump’s presidential campaign, said it had been “vilified” in recent months over “numerous unfounded accusations”, which had decimated its business. It has vehemently denied exploiting Facebook users’ data for the election campaign of US President Donald Trump following revelations it gathered up profile information via a personality prediction app.

Facebook has admitted that up to 87 million users may have had their data hijacked by the firm. CA claims it deleted data about Facebook users obtained in breach of the social network’s terms of service.

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