Apple to Eliminate Non-Touch MacBook Pro Models by 2027
Apple will discontinue non-touch MacBook Pro models by 2027, maintaining only the entry-level 14-inch version amidst a complete redesign.
CUPERTINO, Nov 2: Apple will eliminate its non-touch MacBook Pro models, retaining only the core 14-inch version starting in 2027, according to a report from Bloomberg’s “Power On” newsletter.
The company introduced new models with touch-enabled screens as part of a redesign featuring its latest M5 Pro and M5 Max chips. The 14-inch MacBook Pro will keep a starting price of $1,999 but will transition to the M7 chip while lacking a touch interface.
Currently, pre-orders for the new MacBook Pro with PROLED XDR displays are open, with models set to ship starting November 6. Prices for the new devices will start at $2,899 for the 14-inch version and $3,399 for the 16-inch variant.
Details on Changes and Pricing
The upcoming redesign, which marks the second generation of touch models, is expected to create a pricing gap. By 2027, it may cost around $900 more to secure a touch-enabled model compared to the entry-level version. Apple has historically retained older models to ease customer transitions and target enterprise purchases.
Apple’s chief hardware officer, Johny Srouji, praised the advancements in display technology, stating, “The new MacBook Pro with PROLED XDR Display is a monumental step forward for the Mac.” He described the unprecedented visual performance and the capabilities added by the new touch features.
Market Reactions
Though the new touch-screen MacBook Pro models have generated excitement, some analysts have described the updates as relatively minor compared to previous iterations. A reviewer from The Verge noted the impressive brightness and contrast of the new display but remarked that the overall changes felt “kind of boring”.
Apple’s pricing strategy, especially the significant up-charge for touch models, may influence customer decisions as high-end users weigh the benefits of advanced features against their cost.
Sources
My name is Kuldeep Singh Chundawat. I am an experienced content writer with several years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.