Aditya Birla Fashion and Retail’s semi-formal brand — Allen Solly has launched its latest campaign ‘Open Work Culture’ – recognizing the importance of an employee-friendly work environment. In line with the brand philosophy of embracing #OpenWorkCulture through its ‘Cool Work Wear’, the campaign highlights the cool quotient of a new-age working ambience.
The elements in the ambience include environment-friendly commutes, pet-friendly workplaces, and taking time off work along with working in a comfortable work environment and workspaces.
Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company’s brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.