Mahindra marked the festive season in spectacular fashion, showcasing the party mode feature of its electric SUVs, the BE 6 and XEV 9e, through a mesmerizing Christmas light show. At the Mahindra SUV Proving Track (MSPT) in Chennai, 23 of these electric vehicles were arranged in the shape of a Christmas tree, delivering a synchronized display of lights and music. This electrifying celebration of innovation and joy was shared via Mahindra’s social media platforms, creating a buzz as the SUVs undergo test drives across India ahead of their January 2025 launch.
Electrifying Party Mode
The video highlights how the BE 6 and XEV 9e leverage their LED headlights, DRLs, taillights, and rear connected light band to create a dynamic light show synchronized with festive music, including a rendition of Jingle Bells. Unique to these EVs, the illuminated sunroof and ambient interior lighting add a stunning dimension to the spectacle. Inspired by Tesla’s light-show feature, Mahindra’s version integrates its Groove Me technology to choreograph every element seamlessly.
This cutting-edge feature underscores Mahindra’s ambition to blend technology with joy, offering a premium experience for EV enthusiasts.
Launch Timeline and Pricing
Introduced in November, the BE 6 and XEV 9e are Mahindra’s debut models under its electric-only sub-brands, Born Electric (BE) and XEV. Priced at ₹18.90 lakh and ₹21.90 lakh (ex-showroom, introductory), respectively, these SUVs are set to rival models like the Tata Curvv EV, Hyundai Ioniq 5, MG ZS EV, and BYD Atto 3.
Both models will make a prominent appearance at the Bharat Mobility Global Expo 2025, scheduled for January 17 in Delhi, where Mahindra plans to reveal their full pricing. Deliveries are expected to commence in February.
Cutting-Edge Engineering
The BE 6 and XEV 9e are built on Mahindra’s INGLO platform, a state-of-the-art architecture designed exclusively for its new-generation EVs. Key specifications include:
- Battery Options: 59 kWh and 79 kWh packs offering up to 550 km range.
- Performance: 288 bhp power, 380 Nm torque, and 0-100 kmph acceleration in 6.7 seconds.
- Charging: Fast-charging capabilities allow a 20-80% charge in just 20 minutes using a 175 kW charger.
My name is Ganpat Singh Choughan. I am an experienced content writer with 8 years of expertise in the field. Currently, I contribute to Udaipur Kiran & Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.