ITC’s leading health and hygiene brand — Savlon has introduced Braille enabled packs of Savlon Antiseptic liquid. In line with the company’s commitment towards an equitable and inclusive society, the first of its kind braille enabled packs have been designed not just to enable access but also in its simple way help the visually impaired to identify and access the product easily.
The genesis is a simple life insight – Everybody gets hurt. And individuals who are visually impaired are no different. But access to an antiseptic liquid is perhaps not that easy and they would have to wait for somebody to help tend to the wound.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.