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Zee partners with Airtel for video on demand channel

Zee Theatre, the popular theatre segment of Zee Entertainment Enterprises and Airtel Digital TV, the DTH arm of Bharti Airtel, have launched ‘Spotlight’ – a video on demand channel that will air the best of Indian plays by popular theatre groups from across the country.

With this, Airtel’s Digital TV platform with its strong customer base, will offer Indian theatre a wider market reach in India as customers watch their favourite plays from the biggest playwrights come alive right in their homes.

Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.

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