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World Milk Day being observed today

The theme for World Milk Day 2019 is “Drink Milk: Today & Everyday”.

The Day provides an opportunity to focus attention on milk and to publicise activities connected with milk and the milk industry. The fact that many countries choose to do this on the same day lends additional importance to individual national celebrations and shows that milk is a global food.

The Indian Veterinary Research Institute (IVRI) will celebrate the day by organizing various awareness campaigns on safe and hygienic milk production and consumption. A rally will also be organised in villages to promote the hygiene of the milk products. A poster competition will be conducted for the children and a motivational lecture on the role of milk in the rural economy and human health will also be delivered on the occasion.

This celebration has been nationalized by organizing celebration related activities on the national and international level. It is celebrated to increase public awareness about the importance of milk and milk products for everyone throughout the whole life.

Each one of us can contribute to raising awareness on how important milk is for healthy nutrition knowing that the dairy sector supports the livelihoods of up to one billion people worldwide!

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