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Wipro’s arm decides to revitalise oldest men’s deo soap in India

Wipro Consumer Care and Lighting (WCCL), the consumer care business of Wipro, has decided to revitalise ‘Aramusk’, the oldest men’s deodorant soap brand in the country, and plans to relaunch it in January next year.

Wipro is a leading global information technology, consulting and business process services. The company harnesses the power of cognitive computing, hyper-automation, robotics, cloud, analytics and emerging technologies to help clients adapt to the digital world and make them successful.

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