Tata Consultancy Services’ (TCS) Official Race App saw all-time high popularity, with over 465,000 downloads and more than 120,000 concurrent users at peak load. The company designed and developed the Official Race App to provide runners and spectators with digital access to all the event information, local points of interest and key features needed to navigate race day, allowing them to embrace the true spirit of one of the world’s most famous running events.
The Official Race app has been praised for its sleek user experience and innovative features and was top of the Apple UK app store on race day. One of the most popular features of the app was the in-built tracking system, connecting runners with their supporters from start to finish, no matter what pace they set. Users this year were able to track an unlimited number of runners, so spectators could follow all their friends, family and favourite celebrities on the interactive course map.
Tata Consultancy Services (TCS) is an IT services, consulting and business solutions provider that has been partnering with the world’s largest businesses in their transformation journeys for the last fifty years.