Monday , October 18 2021

TCS advances on launching blockchain-based multi-brand customer loyalty platform on R3’s Corda

Tata Consultancy Services is currently trading at Rs. 2085.00, up by 9.75 points or 0.47% from its previous closing of Rs. 2075.25 on the BSE.

The scrip opened at Rs. 2075.10 and has touched a high and low of Rs. 2099.00 and Rs. 2062.00 respectively. So far 142479 shares were traded on the counter.

The BSE group ‘A’ stock of face value Rs. 1 has touched a 52 week high of Rs. 2296.00 on 03-Sep-2019 and a 52 week low of Rs. 1784.00 on 29-Oct-2018.

Last one week high and low of the scrip stood at Rs. 2109.95 and Rs. 2025.10 respectively. The current market cap of the company is Rs. 781471.64 crore.

The promoters holding in the company stood at 72.05%, while Institutions and Non-Institutions held 23.79% and 4.17% respectively.

Tata Consultancy Services (TCS) has launched a next-generation blockchain-based multi-brand customer loyalty platform using R3’s Corda. The rise and popularity of customer loyalty programs have brought clear benefits to customers and brands, improving customer retention, driving higher cart values and helping brands identify their more profitable customers. However, the proliferation of these programs makes it hard for customers, who have to manage multiple loyalty programs to interact with different brands.

Responding to this market opportunity, TCS has designed and built a loyalty platform that uses blockchain to facilitate tokenized value exchange, making it possible to streamline and consolidate fragmented ‘earning and burning’ channels from participating brands across industries. Users can view, manage, and redeem their loyalty points from different brands in one place, ensuring a seamless and frictionless experience.

Tata Consultancy Services is an IT services, consulting and business solutions provider that has been partnering with the world’s largest businesses in their transformation journeys for the last fifty years.

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