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Tata Motors reports 21% drop in April sales

Tata Motors passenger and commercial vehicle total sales (including exports) in April 2017 were at 30,972 vehicles, down by 21% over 39,389 vehicles sold in April 2016. The company’s domestic sales of Tata commercial and passenger vehicles for April 2017 were at 28,844 vehicles, lower by 19%, over 35,604 vehicles, in April 2016.

Tata Motors passenger vehicles, in the domestic market, continued its growth momentum at 12,827 vehicles in April 2017, a growth of 23%, over April 2016, due to an encouraging response for its recently launched lifestyle UV, Tata HEXA and its latest Styleback, the Tata TIGOR. The Tata TIAGO continues to maintain good order pipeline. The commercial vehicles sales in April 2017, in the domestic market, were at 16,017 vehicles, lower by 36% over April 2016.

Tata Motors commercial vehicles were affected by the Supreme Court judgement announced on March 29, with the ban on BS3 sales, leading to the need for a higher quantity of BS4 stock for April sales. The higher demand at short notice, was not met in production, as vendors struggled to meet with the higher demand, especially in the MHCV segments. Moreover, after the strong pre-buying of BS3 vehicles in March, and the price increase of BS4 vehicles (especially in the MHCV and Buses at 8-10%), demand for BS4 vehicles was also weak.

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