The deal is likely to see ShopClues investors get one Snapdeal share if the merger goes through in this planned structure, and will likely give them a 10% stake in the combined entity.
If the deal materializes, it will herald a big consolidation move in the long-tail ecommerce market, which has largely catered to small town customers, away from the core audience of established ecommerce companies Amazon and Flipkart.
Products sold on long-tail marketplaces are low-priced, typically in Rs 500 to Rs 1,000 range.
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