At 9.16 a.m., the Sensex traded 26.32 points lower at 37,804.66 from its Thursday’s close of 37,830.98. The broader Nifty was down 6.65 points at 11,245.50.
Selling was seen in media stocks, most of which have seen their 52-week low in the past few days.
Network 18 touched its 52 week low of Rs 21.25 on Thursday. HT Media that runs Hindustan Times, hit its 52-week low of Rs 22.25 apiece on Monday.
Zee Media was trading near its 52-week low which it hit last month. TV Today Network had fell to its lowest level in 52-weeks at Rs 237.20 apiece, not more than a week earlier.
This apart, auto major Tata Motors after weak corporate results declared on Thursday was trading 0.62 per cent lower during the early trade.