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Search operations underway to find missing promoter of Cafe Coffee Day V G Sidhartha

Agencies in Karnataka have launched a massive search operation as one of the most enterprising entrepreneurs of India, Café Coffee Day founder V G Siddhartha was reported missing.  

According to the police, Siddhartha, the son-in-law of former Karnataka chief minister and BJP leader S M Krishna, was last seen near a bridge across the Netravati River in Dakshina Kannada district on Monday night. 

Teams of National Disaster Response Force, Coast Guard, Home Guard, fire services and coastal police have been pressed into service to trace Siddhartha. Local fisherman along with their boats have also joined in the search operations.

A delegation of Karnataka BJP MPs on Tuesday met home minister Amit Shah and sought his help in tracing the missing CCD Founder. Meanwhile, BJP MP Shobha Karandlaje also wrote a letter to Defence minister Rajnath singh seeking his help in the search operations. 

Siddhartha had left from Bengaluru to Sakleshpur in Hassan district Monday afternoon, but on the way he had asked his driver to go towards Mangalore.  On reaching the bridge across the Netravati river, he got down from the car and told his driver that he was going for a walk. He has not returned since then. An eye witness claims that he saw him jump into the river.

As the news began making rounds, in Bengaluru, Chief Minister B S Yediyurappa, former Chief Minister H D Kumaraswamy, former Prime Minister H D Deve Gowda, senior congress leader D K Shivkumar and several leaders visited Krishna’s Bengaluru residence after reports of Siddhartha’s missing. 

Sidhhartha had been facing financial troubles in recent days. In a letter purportedly written to the Board of Directors and employees of Coffee Day Enterprises, he founded, he sounded a disappointed person. 

V G Siddhartha said that “I have failed as an entrepreneur,” ….He said that “After 37 years, with strong commitment to hard work, having directly created 30,000 jobs in our companies and their subsidiaries, as well as 20,000 jobs in technology company where I have been a large shareholder since its founding, I have failed to create the right profitable business model despite my best efforts.”

The letter also throws light on his troubled finances wherein he talks about pressure from various people to return the money he borrowed to grow his business. 

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