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Samsung Smart Assistant Bixby To Arrive with Galaxy S8

When Samsung launches its next flagship smartphone, the Galaxy S8, later this spring, it will also start rolling out the first applications to work with its new intelligent digital assistant, Bixby.

Bixby will be “fundamentally different from other voice agents or assistants in the market,” Injong Rhee, executive vice president and head of research and development for Samsung’s software and services division (pictured above), said in a blog post yesterday.

After last year’s $5 billion-plus loss on the Galaxy Note 7, a smartphone prone to overheating and fires, Samsung could probably use a solid product success. Bixby could provide one way for the company to differentiate its artificial intelligence capabilities from competitors like Apple’s Siri and Google Assistant.

Rhee noted that Bixby will eventually be added to all of Samsung’s appliances, including TVs, washers, dryers, refrigerators, security cameras and smart-home devices.

Machines that ‘Adapt to Us’

Bixby will provide users with a “deeper experience” than those offered by other digital assistants because it is complete, context aware and cognitively tolerant, according to Rhee.

That means it can handle any task normally enabled by touch commands, work seamlessly across different interaction modes and understand voice commands given in many different ways. Those capabilities will help address the problem of today’s devices becoming increasingly difficult to operate and understand, Rhee said.

“Technology is supposed to make life easier, but as the capabilities of machines such as smartphones, PCs, home appliances and IoT devices become more diverse, the interfaces on these devices are becoming too complicated for users to take advantage of many of these functions conveniently,” he said. “Samsung has a conceptually new philosophy to the problem: instead of humans learning how the machine interacts with the world (a reflection of the abilities of designers), it is the machine that needs to learn and…


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