BJP led NDA is all set to begin its second term at the Centre following a magnificent victory in the Lok Sabha elections. There were a series of factors which led to NDA under the leadership of Prime Minister Narendra Modi, registering a bigger victory than what it secured in 2014.
The first five years of the Modi government concretised people’s belief that a clean, strong and decisive government is possible which they saw under PM Modi.
A number of welfare schemes launched by Modi government were successful in transforming the lives of beneficiaries. These included Swachhta Abhiyan, Kisan Samman Nidhi Yojana, Saubhagya Yojana, Pradhan Mantri Awas Yojana and Ujjwala Yojana. The benefits reached those the schemes were meant to benefit and this went in favour of the Modi government.
Prime Minister Modi said that ‘Sabka Sath, Sabka Vikas’ is the core of his government’s philosophy. The idea of taking everyone along and ensuring welfare of all, took concrete shape instead of merely remaining a slogan.
Youth form a significant part of not only the country’s population but also the electorate. The steps taken by the Modi government struck the right chord among the youth and they voted for the NDA in large numbers. This was key to change the poll numbers in its favour.
Nationalism and national security were among the key issues during Lok Sabha elections. Through its actions and decisions, the Government was successful in making people believe that it can best deal with governance issues.
While the BJP-led NDA had an undisputed leader in Prime Minister Narendra Modi, the opposition had no such face as there appeared to be many contenders for the post. In fact, Prime Minister Modi in his rallies slammed the opposition camp over its Prime Ministerial aspirants. There was no answer to the Modi Verses Who question.
Team Modi-Shah was the biggest force behind the massive NDA win. The opposition doesn’t seem to have a counter to the strategy of PM Modi and BJP President Amit Shah. The phase by phase strategy for Lok Sabha developed by the Modi-Shah team worked as per plan.
A scattered and divided opposition stood nowhere against a united NDA. Congress was a junior partner in most of the states and many key opposition players preferred not to board the boat Congress was sailing in.
Other than these, measures like GST, demonetisation and 10% reservation for the economically backward also cemented NDA’s win.