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PVR ties up with Soch Foods LLP: Report

Soch Foods LLP has reportedly tied up with PVR Cinemas wherein Munchilicious, a granola cereal brand will become the ‘Binge-Mate’ of all PVR Luxe patrons during this festive season. During a ‘Housefull Diwali’ weekend, Munchilicious will presented to all PVR Luxe patrons in Mumbai, Bengaluru and Chennai.

PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.

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