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Prime Focus shines as its arm signs deal with Channel 4

Prime Focus is currently trading at Rs. 37.90, up by 0.85 points or 2.29% from its previous closing of Rs. 37.05 on the BSE.

The scrip opened at Rs. 38.00 and has touched a high and low of Rs. 39.40 and Rs. 36.50 respectively. So far 1035 shares were traded on the counter.

The BSE group ‘B’ stock of face value Rs. 1 has touched a 52 week high of Rs. 84.10 on 14-Sep-2018 and a 52 week low of Rs. 31.75 on 23-Aug-2019.

Last one week high and low of the scrip stood at Rs. 39.45 and Rs. 36.50 respectively. The current market cap of the company is Rs. 1133.90 crore.

The promoters holding in the company stood at 34.96%, while Institutions and Non-Institutions held 11.39% and 53.64% respectively.

Prime Focus’ technology subsidiary — Prime Focus Technologies (PFT) has signed a strategic deal with UK’s public service broadcaster, Channel 4 for managing media processing and centralised content operations using its flagship product, CLEAR Media ERP.

PFT will manage the following for Channel 4 – (1) media processing activities including ingest, content re-mediation, media management, content aggregation, quality assurance and processing functions within Channel 4’s content workflow; (2) Online services including DRM, VoD transcoding, packaging & delivery, simulcast and live to VoD. The company will be responsible for providing all the content for Channel 4’s online presence, both on Channel 4’s own ‘All4’ platform, as well as 3rd party platforms.

Prime Focus the world’s largest independent integrated media services powerhouse, employs over 9,000 professionals in 19 cities across 5 continents and 7 time zones.

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