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OYO Townhouse, India’s largest mid-market boutique hotel brand, launches in Udaipur 

Udaipur : OYO Hotels & Homes, a young hotel startup, today the world’s second-largest chain of hotels, homes, and spaces, today announced the launch of brand Townhouse in Udaipur. OYO Townhouse, ‘the friendly neighbourhood hotel’, is a unique combination of a hotel, home, merchandise store and café and is targeted at millennial travelers aspiring premium economy accommodations. The first Townhouse in Udaipur is a 30 room property located at 20-B/2, Burman Chamber, Saheli Marg, Near UIT Circle, UIT Bridge, Udaipur. Currently, OYO Townhouse is in India, UK & the US.

Commenting on the launch, Ankit Tandon, Chief Operating Officer, Operated Business, OYO Hotels & Homes, said:“We are happy to introduce OYO Townhouse, India’s largest mid-market boutique brand to the city of Udaipur. With its unique hospitality experience, this offering will specifically cater to the requirements of business travelers and millennials who seek convenience, comfort, value for money, all within a contemporary set up in the city. We are extremely delighted to partner with Hemendra Pathak and cement a long-lasting association. We are working towards converting his property into a beautiful OYO Townhouse,  thereby creating immense value for his real estate. With this brand, we are seeing high growth in the mid-market segment and are steadily expanding our offering across multiple cities.”

Mr. Hemendra Pathak, asset owner of the first Townhouse in Udaipur said, “I’m extremely excited to partner with OYO Hotels & Homes, a global brand that created immense business opportunities for several asset owners. It is truly a memorable moment for me and my family to be associated with a company that is so committed and dedicated to creating a unique hospitality experience for guests. I especially applaud the team for its efficiency and responsiveness throughout the onboarding process. Extremely humbled to see my property transform into an OYO Townhouse so quickly and seamlessly. I look forward to a successful and long-lasting relationship with the company.”

With ~90% occupancy, OYO Townhouse has witnessed 1.3x growth in the number of repeat customers. OYO Townhouse has also received great feedback from guests with 82% consistently rating them 4 & above (out of 5). Interestingly, 90% of its bookings have come from organic channels in the past quarter (July-September 2019).  OYO Townhouse is currently present in 36 cities in India namely Delhi, Mumbai, Noida, Gurgaon, Bangalore, Hyderabad, Chennai, Kochi, Vijayawada, Trivandrum, Pune, Nagpur, Kolkata, Guwahati, Ahmedabad, Ghaziabad, Faridabad, Dehradun, Goa, Jaipur, Belgaum, Lucknow, Allahabad, Coimbatore, Pondicherry, Surat, Vadodara, Amritsar, Bhubaneswar, Visakhapatnam, Patna, Indore, Gandhinagar, Lonavala and Udaipur.

Built on 6 layers of innovation: Smarter Rooms, Smarter Spaces, Smarter Menus, Smarter Buildings, Smarter Service, Smarter Locations, OYO Townhouse caters to the needs of the millennial travelers. It breaks away from decades-old hotel industry templates, where new-age systems and services have replaced the older, wasteful conventions of the past. Every single element at OYO Townhouse – from the breakfast menu to the booking process – has been re-engineered for this category of guests to deliver higher quality and better value. OYO engages with top-quality engineers, designers, technical experts and leverages innovative technology to design and build visually appealing living spaces and offer the best customer experience at an OYO Townhouse.

 

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