The first day of Mobile World Congress (MWC 2017) in Barcelona today saw a slew of new phone announcements from BlackBerry, Huawei, LG, Nokia and Sony, including a retro reboot of the classic Nokia 3310 that first came out in 2000.
Running this week from Feb. 27-March 2, MWC is the largest annual conference and expo for the mobile industry. Organized by the GSMA (Groupe Speciale Mobile Association), this year’s event features more than 2,200 exhibitors and is expected to draw more than 100,000 attendees.
In addition to seeing some of the world’s leading mobile device makers unveil their latest phones, tablets and other gadgets, MWC attendees will hear industry leaders talk about new developments, tech trends and future challenges. Today’s opening keynote, for example, featured CEOs from the Softbank Group, Telefonica and KT Corp. discussing the road to 5G, the Internet of Things and the impact of mobility on society.
Nokia 3310 Blast from the Past
One of the new devices making a big splash in Barcelona this year is a feature phone, rather than a smartphone: the Nokia 3310 (pictured above), an homage to the iconic device first launched by the Finnish company in 2000. Described as “a modern classic reimagined,” the updated version of the Nokia 3310 will be priced at 49 Euros (about $52) and will come in four colors: dark blue, gray, red and yellow.
The original Nokia 3310, which had a reputation for being virtually indestructible, sold around 126 million models until it was discontinued in 2005. Since then, Nokia itself has experienced something of a reboot. After losing its number one position in the mobile phone market to Samsung in 2012, Nokia was sold in part to Microsoft, which then sold the company last year. Licensing for Nokia devices is now held by a…