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M&M’s FES launches small tractor platform ‘JIVO’

Mahindra & Mahindra’s (M&M) Farm Equipment Sector (FES) has launched Mahindra JIVO, a new age, superior technology small tractor platform in the sub 25HP category, suitable for row crop and horticulture farming. With the launch of JIVO, Mahindra entered the growing segment of Horticulture and Row crop farming.

The tractor is available in the 4WD version with engine power of 24HP and PTO power of 22HP. It will be sold in the states of Maharashtra and Gujarat from April 25, 2017 at a starting price of Rs 3.90 lakh for the 4WD model, ex-showroom Maharashtra.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.


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