Mahindra & Mahindra (M&M) has opened booking for its upcoming new compact SUV model XUV300 on January 09, 2019. The XUV300 will be launched in February 2019.M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.