Thursday , October 21 2021

Madrid hosts presentation of new La Liga ambassadors

Madrid, Sep 30 (IANS) The transfer market is closed for La Liga clubs, but La Liga continues to strengthen its squad of Ambassadors around the globe with the arrival of four of its most distinguished representatives.

Jose Maria Gutierrez ‘Guti’, the ex Real Madrid midfielder; Fernando Hierro, formerly of Real Madrid and Real Valladolid; Denilson, the former Real Betis winger; and Anair Lomba ‘Lombi’, the former RCD Espanyol de Barcelona Women and Valencia Feminas CF player are the four new additions to the La Liga Santander Ambassadors project, now in its sixth season.

Madrid provided the backdrop to welcome the four new additions who join the twenty-odd La Liga Santander Ambassadors already representing La Liga around the world: Fernando Sanz, Gaizka Mendieta, Fernando Morientes, Carles Puyol, Ismael Urzaiz, David Albelda, Fernando Redondo, César Sánchez, Frédéric Kanouté, Milinko Pantic, Diego Forlán, Marcos Senna, Luis García, Carlos Valderrama, Julio Baptista, Samuel Eto’o, Xabi Prieto and Robert Pirès.

Javier Tebas, the president of La Liga; Oscar Mayo, La Liga’s director of marketing and international development; and Fernando Sanz, La Liga’s director of institutional relations and the Ambassadors and Legends project, gave a warm welcome to the new members of La Liga Santander Ambassadors and to the sponsors representing the brand and transmitting the values of the competition across the globe.

Guti, Hierro, Denilson and Lombi, along with the rest of the Ambassadors, will work with La Liga to further its internationalisation, promote and uphold its values in every corner of the globe, share their experiences as La Liga players, and contribute their knowledge and experience in other strategic markets for the organisation, as well as adding incalculable value to the La Liga brand, a statement said.



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