ITC’s snacks brand — Bingo has released ‘Come on India, Dikhado!’ song, using the iconic cheer from the classic cricket anthem from the late 90’s. ‘Come on India!’ cheer, which resonated with the sporting spirit of each Indian of that era, has been used in the latest anthem by Bingo! to pack a punch of excitement among the modern day millennia. This song has gone on air on digital platforms from June 14, 2019.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.