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ITC gains with its personal care brand launching ‘Fiama Scents’

ITC is currently trading at Rs. 308.65, up by 1.65 points or 0.54% from its previous closing of Rs. 307.00 on the BSE.

The scrip opened at Rs. 307.00 and has touched a high and low of Rs. 309.85 and Rs. 306.70 respectively. So far 145561 shares were traded on the counter.

The BSE group ‘A’ stock of face value Rs. 1 has touched a 52 week high of Rs. 322.70 on 03-Sep-2018 and a 52 week low of Rs. 258.90 on 28-Jun-2018.

Last one week high and low of the scrip stood at Rs. 309.85 and Rs. 292.90 respectively. The current market cap of the company is Rs. 377933.61 crore.

The Institutions and Non-Institutions held 55.24% and 44.76% stake respectively in the company.

ITC’s personal care and shower gel brand — Fiama has launched ‘Fiama Scents’. A first of its kind innovation, Fiama introduces a touch-activated fragrance encapsulation technology in a new range of body washes. Fiama Scents, crafted with fragrance encapsulation technology, enables fragrance release with a slight rub on the skin for as long as eight hours after a bath.

ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.

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