The campaign is a part of IOA’s recent adoption of its new identity, marking 100 years of Indian athletes’ participation at the Olympic Games. ‘Ek India Team India’ campaign captures India’s journey in the Olympic Games and the concept behind the adoption of its new identity, which celebrates the country’s uniqueness, its sporting legacy and the values of unity, friendship and merit in sport, the IOA said in a statement.
As a part of the launch of the campaign video, IOA will promote the new logo on its website and social media channels. The new logo will be used by athletes and officials while representing Team India, when competing on the world arena, as well as in all official events and ceremonies at the Olympic Games, Commonwealth Games and other international sporting events.
Report by Tapas Bhattacharya